In this example from IDEO, we see a person standing in a boat. IDEO’s purchaser is neither the man pictured nor the company of the boat, but somewhat Conservation International, an environmental Firm. To counter this trend, IDEO helped the town of South Bend as well as the Drucker Institute https://caseanalysis86545.tinyblogging.com/the-ultimate-guide-to-case-study-solution-77006627